Healthy lifestyle ideas and active sports are gaining in popularity. Therefore, it is not surprising that there is always a demand for sporting goods stores. It is important to follow a certain plan in order to open this type of business.
It is necessary
- - partners;
- - business plan;
- - start-up capital;
- - documentation;
- - premises;
- - products;
- - staff;
- - advertising.
Instructions
Step 1
Make a business plan for your future sports store. Determine what sports are most popular with people in your area. You need to clearly see the core concept of your business. Suppose that there are many gyms around the future store, then it would be advisable to create a store of sports nutrition and special equipment. If you live in the north of the country, then skis, snowboards, sledges, equipment for them, etc. will be in demand.
Step 2
Involve partners in starting a business, preferably from the sports field. This will be a forward-looking move, as coaches or athletes know the specifics of this environment and also have connections and acquaintances in the sports world. This will help attract more visitors, which will affect the return on investment and profitability of the business.
Step 3
Collect start-up capital to buy (rent) premises and launch a project. As a rule, to open a small sports store you need about 1.500.000 - 2.000.000 rubles. The price will vary on the size of the room, as well as on the number of showcases, racks, shelves. And, of course, it all depends, again, on the specifics of the store and the goods that you are going to sell. This money is also needed for a cash register with barcodes, an anti-burglary system and documents for organizing a business.
Step 4
Perform a series of more actions before opening a store point. Hire workers. You will need vendors, cleaners, an administrator, and security guard (s). Run an organized advertising campaign. Everything will depend on your initial positioning capital. Be sure to order some colorful billboards and place them near the opening point. Consider an announcement in a local commercial newspaper.
