A bright and memorable label is able to promote even a completely ordinary product. Having your own brand, you get great development prospects, as well as relative stability. By investing resources in a new brand, you can subsequently receive substantial dividends.
It is necessary
- - a package of documents for registration;
- - brand book.
Instructions
Step 1
Decide on the positioning for your label. The main principle to use is differentiation. You must highlight the distinctive features of the brand and the product itself, which will allow it to take the appropriate position in the market niche.
Step 2
Come up with a bright and catchy name. Try to choose a name for the label that is easy to read and pronounce, and does not evoke negative or comic associations. For the subsequent registration of a trademark, the name must be unique. Make sure there is definitely no brand with that name.
Step 3
Design your logo. You can limit yourself to a specific symbol and spelling of your brand. However, for a larger-scale promotion, it is optimal to create a complete label concept. Famous brands always accompany their products with a brand book: a complete guide to the corporate identity and marketing position of the label.
Step 4
Register your trademark. To do this, you need to submit the following documents to the local office of Rospatent:
- company registration documents;
- application for registration;
- a list of goods that will be sold under this label;
- technical characteristics of the goods;
- the declared designation of the brand.
Step 5
After the official registration of the label, consider the strategy for its promotion. Use the positioning principles identified at the outset. Try to make sure that the brand name is heard: come up with a catchy slogan, a bright advertising campaign. Make souvenirs that would be at hand for customers and constantly remind of your brand (pens, magnets, diaries, mugs).
