Sales is one of the main components of any business. If there is no sale of the finished product (service), the business will not work, since there is no money turnover. To increase the competitiveness of goods and sales, it is necessary to apply sales promotion measures.
The main methods and means of sales promotion
The goal of sales is the same - making a profit from the sale of goods, and the more sales there are, the more profit will be. To do this, you need to apply various methods and measures, such as an advertising campaign for the product and stimulating the consumer to make the first purchase, encouraging the client to make the second and subsequent purchases, attracting new customers, selling goods with weak demand, selling stocks, encouraging consumers to make regular purchases, increasing receipt, attracting customers to the store or to a specific department.
Necessary steps to stimulate the consumer
To date, all methods to increase sales are divided into several types. To increase sales, the following methods are used: sales pricing policy - holding promotions to reduce the value of certain groups of goods; Percentage discounts on the cost of goods - this type of sales promotion is used when it is necessary to sell inventory balances, illiquid products or goods that do not have a large consumer demand, and whose expiration date will soon expire.
It is important that this information is communicated to the buyer (advertising on radio and television, in the periodical press). If the store has a database of regular customers, then information about promotions and discounts can be sent by mail or phone. Also, these promotions are carried out at regular intervals. Then the potential consumer knows during what period price discounts take place in the store.
New Price Announcement - This method is essentially similar to the percentage discount method and is used the same way. The new and old prices are indicated on the price tags, which allows the buyer to see their benefits in purchasing this product. This period is also accompanied by advertising.
Discounts on the purchase of a follow-up item increase the total purchase amount. The buyer buys the first item at a high price without a discount, the second at a slightly lower price, and the third at the maximum discount. This method is very convenient in household appliances stores, clothing stores, car dealerships. You can also form products into sets. At the same time, the cost of a product in a set is lower compared to the price of each individual unit.
Discount discount programs - thanks to this promotion, the buyer (the owner of the discount card) can, when purchasing a product, receive a discount on all subsequent purchases. These actions stimulate the consumer to make new purchases.
