A sale is one of the clearest and most effective ways to promote sales. Many buyers look forward to such promotions in their favorite stores and, in principle, buy goods only at reduced prices.
It is necessary
- - price analysis;
- - new price tags;
- - advertising.
Instructions
Step 1
Take care of the future sale at the stage of pricing. Depending on the product, form a price for it based on several factors simultaneously: variable and fixed costs, the cost of similar products, and the uniqueness of the product. Determine for yourself the minimum to which you are willing to reduce the sale price. Consider also the effect of buyers' discount cards: in most cases, the amount of the discount on the card must be canceled during this period.
Step 2
Make discounts on all goods only as a last resort, for example, to liquidate a store. As part of a standard sale, define only the least popular of the products for the discount program. Place it on separate shelves or brackets. Clearly mark the items on sale in the hall by highlighting them with large, bright price tags or other POS materials.
Step 3
Inform your customers as efficiently as possible about the upcoming sale. Make an SMS or send emails to regular customers, place advertisements in the media, and arrange store windows accordingly. You can arrange a flyer distribution right next to your store. In this case, the flyer can also guarantee an additional discount.
Step 4
Be clear about the categories of products you want to sell. It can be not only old collections and expiring products. A sale can be timed to coincide with any holiday, and any item purchased by you in large quantities can become its subject. In this case, the main purpose of such a promotion is to make the customer prefer your store to a similar one.
Step 5
The sale can be carried out without reducing prices. Instead of actually replacing price tags, you can offer customers a gift for buying two items or a third as a gift. Of course, the price of the presentation must be calculated in advance and included in the total purchase price. This action is aimed at clearing the shelves and increasing sales.
