The success of a small business largely depends on the knowledge of marketing moves that are successfully used to promote their product and its competitiveness in the market. Properly conducted marketing allows you to attract a large number of customers and successfully sell any type of goods.
It is necessary
- - extensive advertising;
- - advertising banners;
- - Business Cards;
- - advertising posters;
- - Web site.
Instructions
Step 1
If you are in the business of selling sand, then the most successful and powerful form of marketing is TV advertising. Check with your local TV and radio broadcast. Place an ad for the sale of sand with your coordinates. Advertising should sound at least constantly.
Step 2
Sand is in demand for construction at any time of the year, but the peak of sales activity falls on the warm season. Therefore, in addition to television advertisements, post advertisements on advertising stands in the city. For this event, you can attract students or unemployed. They will systematically post your ads.
Step 3
Buy back ad space and place colorful banners advertising your product. Offer discounts, a bonus program for regular customers, free shipping anywhere in the city or district. Even the free shipping offered will help you reach the largest number of customers. For the purchase of the second, third sand machine, guarantee discounts of up to 20-30%.
Step 4
Order business cards, colorful posters, calendars with your company logo and advertising your product. Distribute posters and calendars near shops and bus stops with routes to summer cottages and land plots issued for housing construction.
Step 5
Give advertising posters to all regular customers and be sure to attach a business card advertising your product to the sales receipt. This will help you contact your company again if necessary. Typically, business cards last much longer than sales receipts.
Step 6
In addition to sand, offer other goods that are in demand in construction. For example, customers most often order sand, pebbles, crushed stone and cement. If you offer all this in one place with delivery and at a favorable price, then your sand will be sold much more successfully.
Step 7
As your business grows, create your own website with product advertisements and new offers. Boost ad campaigns during peak seasons to promote your business.
