The internet is one of the cheapest sources of customers. If you competently approach the issue of advertising and promoting your own projects, you can get a potential buyer or customer for just a few rubles.
Instructions
Step 1
Define your target audience. Let's say you own a small hairdresser in one of the city districts. You have a specific list of services: mens haircuts, womens haircuts, children's haircuts, wedding haircuts, and so on. Under each of these points, you need to indicate, firstly, the gender structure, and secondly, the percentage of the total number of orders.
Step 2
Create your own website and social media groups. If the project is small, then you can even do it yourself. There are many tutorials on the Internet, many of them are even in video format. If you do not have the time and desire to do all this, then you can simply order services.
Step 3
Collect keywords based on your analysis. For example, you work in Orenburg in the Leninsky district. Then your direct keyword will be "women's haircut in the Leninsky district of Orenburg." Indirect queries also play a role. For example, "how to make a bob haircut", etc. They will bring in far fewer customers, but they shouldn't be overlooked either.
Step 4
Visit the page for each key request. The more there are, the better. Hire a competent SEO specialist and copywriter who can optimize for search engines. Filling is not a quick process, it can even take several months (if you have a lot of requests), however, the larger your budget, the faster everything will go.
Step 5
Order a promotion. You can do it all with the same SEO specialist. Using external and internal factors, he will be able to promote your resource in search engines. Users will start entering queries, see your resource on the first results, go to the page and, with a certain degree of probability, become your customers.
Step 6
Promote groups. Hire an SMM manager who will handle content and communicate with users. You also need to order a user increase service. Its cost, as a rule, is quite high, but the result is really very high quality.
Step 7
Use ads for quick results. The most optimal options are targeting and contextual. In the first case, you post ads on social networks for a specific group of users. For example, only for residents of Orenburg. In the second, ads will be shown only to those users who enter a specific request. You defined them in step # 3.
