Information sellers are often said to be selling bubbles. The information cannot be touched to immediately assess the value of the investment. The buyer's risks are multiplied. Therefore, the sale of information is a special art, only developing. After all, the previous centuries were more material, from the point of view of the goals of monetary costs. Now sellers and buyers of information are learning from each other.
Instructions
Step 1
Make information "visible" in form. Come up with material packaging and post it on the site as an illustration. To do this, you can write information to discs and take pictures of them. If you sell information in the form of training, post photos. People need to see something tangible, it makes it easier to make a purchase decision. Moreover, there should be a lot of this material. Break the information down into meaningful parts and write each of them on a separate disk. And take a picture of all this.
Step 2
Show the results of use. Scan the receipts with the amounts earned. Post customer video testimonials on your website. Invite celebrities to share the results. The buyer must see that he is dealing with something serious.
Step 3
Give compelling guarantees. If you are confident in the quality of the materials, offer the first day of the training for free, with the option not to stay the next day and not pay. Think of something similar for other forms of information presentation.
Step 4
Prove the need for information. Answer the question why a potential client cannot do without your help.
Step 5
Make yourself available. Indicate the details of the accounts, the name of the organization, all contact numbers and other methods of communication. Submit certificates, diplomas, photographs with awards and gratitude on the site. Show personal photos and video messages to clients. The more tangible you become, the more trust there will be on the part of people.
