More and more people are choosing a healthy diet. Fresh fish is one of the most valuable foods in a healthy diet. However, it is not always possible to find quality products today. A well-organized fish trade will be in demand and generate a stable income.
It is necessary
- - start-up capital;
- - equipment;
- - premises
Instructions
Step 1
Conduct marketing research to identify your target clientele. If there are student dormitories and houses with young families nearby, it is advisable to open a department with smoked, dried fish and beer snacks. And in the area of fashionable houses and elite new buildings, a store with chilled seafood and live fish of valuable breeds will certainly be in demand.
Step 2
Purchase special equipment: this item of expenses will be the most significant for your business. To sell fresh chilled fish, you will need metal-coated counters on which you will place the crushed ice. Selling live fish and luxury seafood requires an aquarium setup that maintains a special microenvironment. Such equipment should be discussed if you have a well-established logistics system with suppliers who will be able to supply you with fresh goods on time. For frozen fish, refrigeration units are required, which will maintain a certain temperature and provide sufficient visibility for buyers.
Step 3
The correct layout can increase fish sales by 30%. Expensive fish must be cut straight into steaks and fillets. It is better to clean chilled seafood from the insides unpleasant for the consumer's gaze. You can lay out decorative lettuce leaves and lemon wedges around: this will make the products look more appetizing. Try to place frozen goods so that the variety and condition of the fish are clearly visible. Make fish soup kits out of bellies, fins and other scraps, placing them in beautiful containers.
Step 4
For the sale of smoked and salted fish, closed counters with a cooling system and lighting are required. As a rule, such products look quite appetizing, however, a specific smell can irritate some customers. Take care of the presence of tight packaging in which you will wrap the selected product.
