Caviar caviar strife. But no matter what kind of caviar we are talking about, this is a perishable product and requires special treatment. This means that it is necessary to organize the marketing process before the caviar itself is produced.
Instructions
Step 1
Determine the type of your future buyer. Its characteristics depend primarily on the type of caviar. For example, for the sturgeon, this is a very narrow layer of very wealthy people. According to marketers, only 1% of the population can regularly purchase black caviar, and by the holiday - 4%. This means that it is necessary to build a sales system, focusing on the principles of promoting premium brands. Salmon caviar is a more democratic product, it is already on the tables of most of the population. The third place in popularity among Russians is occupied by pike caviar, but this is already an offer for an amateur, connoisseur of fish cuisine.
Step 2
Check out the regulations and requirements for caviar production. GOST requires that after salting, the caviar gets into the jars within a month. There are technical specifications, technical conditions that allow the production of canned food from frozen caviar. As a result, its taste decreases, but the cost price also decreases.
Step 3
Set up retail outlets to sell bulk caviar within a few months after fishing season. You can do this at fairs, markets, or rent a place at the grocery store. Please note that caviar made in accordance with GOST and not rolled up in cans must be sold within four months.
Step 4
Negotiate with HoReCa industry enterprises. It is hotels, restaurants and cafes that are one of the most likely consumers of elite products. Choose companies according to the status of your product: premium, elite or economy.
Step 5
Find out the conditions on which retail chains take goods for sale. The choice of one type or another of supermarkets depends on the intended portrait of the consumer. Explore the caviar market in several regions of the country.
Step 6
Post your proposal on the Internet. Contact online food stores and agree on the terms of cooperation. Their sites will take over the promotion and search for customers. You just have to ship your products on time.
Step 7
Make a marketing plan to promote your product. Use promotions, tastings, sales. Consider an advertising campaign if you come with this business for a long time.
