A business card - a carrier of contact information about its owner - today has become an indispensable attribute of well-established business rituals, which are subject to meetings of business people. The size and design of business cards are also largely determined by established traditions, rather than obeying any industrial standards.
There are no strict restrictions on the size, material of manufacture, design method or informational content of business cards - they can be almost any. However, there are several factors that significantly influence the choice of all the listed parameters - these are traditions and ease of use established in a particular business community. From the point of view of practicality, one should proceed from the size of stockbooks or business card holders, in which many business people keep the received cards. In order for a business card to fit normally in the pocket allotted to it, business cards are made no more than 95 mm long and up to 55 mm high. And the standards established in the local business community specify these dimensions - for example, in Europe it is customary to use rectangles 85x55, in the USA - 95x55, and in Russia - 90x50. In addition, cards for business ladies are often made a little smaller. There are also some differences in the purpose of business cards, which can also affect the choice of their size and design. If your goal is to impress the “counterparty”, the business card should be non-standard sizes. Sometimes they are made of irregular or curly shape, leather, wood, plastic or metal are used as the base material. A particularly non-standard approach to size and design is typical for business cards of people of creative professions, and for everyone else it is important to observe a sense of proportion - excessive originality can have the opposite effect, even with the excellent quality of a business card. In addition to those given in the first paragraph, the size 85, 6 mm by 53, 98 mm is often used - it is enshrined in the international standard ISO 7810 ID-1 and coincides with the size of credit cards. Sometimes business cards are printed on A8 paperboards - this is 74 by 52 mm - or 16 pieces are placed on sheets of C4 format (the size is 81 by 57 mm).
