Large billboards or billboards attract the eyes of car drivers and their passengers passing by. They are located at intersections of streets, near traffic lights and especially those places where there is the greatest traffic. How do you create a billboard correctly?
It is necessary
- - Billboard;
- - banner with advertising.
Instructions
Step 1
Determine the main parameters of your billboard: the number of its sides, their location, the size of the advertising field, the main design of the billboard. For example, usually a large billboard has two sides, A towards the traffic and B against it. The effectiveness of advertising and its cost may already depend on this. A billboard advertisement located on the A side will be more expensive, since advertising on the opposite side prevents drivers from focusing their attention on the road.
Step 2
Think about how the billboard ad will represent your company or service offering. Advertising should be memorable, with a clearly expressed idea, to influence the subconscious of the viewer, since the time of contact with him may take only a few seconds. All this determines the features of the development of the design of your billboard.
Step 3
Highlight the main goals of the advertisement. Primary of these will be the primary attraction of the audience's attention. The next goal is to remind her again. Further, the main task of the billboard will be to encourage potential buyers to take action, that is, to make a purchase. And finally, the last thing a bigboard should do is to keep the turnover at the achieved level. Since the duration of consumer contact with billboard advertisements is short, the billboard needs to be made recognizable and not overloaded with information. Therefore, take very seriously the manufacture of the original layout.
Step 4
Start printing your ads. It is carried out on a banner (banner fabric) with a density of up to 570 microns in case the advertising company plans to repeat the campaign in the future. Optimum printing on a paper basis becomes only in dry seasons and the duration of the promotion should be no more than a month.
