After the ban on the installation of slot machines in cities, the lottery business in Russia has a second wind. But its organization is a rather painstaking business that requires serious financial analysis and calculation of all risks.
It is necessary
- - registration of an enterprise;
- - registration with tax authorities;
- - certificate of the presence or absence of arrears in the payment of taxes and fees (for issuing a license);
- - license;
- - printed tickets or electronic lottery machines;
- - publication of lottery results in the media;
- - prizes.
Instructions
Step 1
Before organizing a lottery, determine the circle of your potential customers, do market monitoring, draw up a business plan or at least a preliminary feasibility study. Please note that according to current legislation, at least 50% of ticket sales must be included in the prize fund. And you also need to pay for the labor of distributors, renting an office, designing services, issuing lottery tickets, and so on.
Step 2
To organize a lottery business:
- register your company;
- register it with the tax service and social funds, Goskomstat;
- get a license (note that to issue it you will need a certificate of absence of debt to the budget).
And proceed to the direct organization of the lottery!
Step 3
There are two main possibilities for holding a lottery. The first involves the ordering and replication of printed tickets with special protective signs, a circulation number and a prize fund. The new Lottery Law has transformed lottery tickets into level B printed products, which means that every ticket must have a watermark, micro-font, and a background grid of continuous lines. Therefore, cooperate only with printers licensed to produce anti-counterfeit printed materials.
Step 4
The second possibility of organizing a lottery business is the purchase of electronic lottery machines without printing tickets. By purchasing machines, you can save on ticket printing, so consider this business opportunity.
Step 5
Don't forget to think about winning the lottery winner as well. He can find out about it immediately after the purchase or during the further drawing. Most lottery firms prefer instant lottery, where the client has the opportunity to find out the result immediately after purchasing a ticket. This is very convenient for him. The advantage of the instant lottery is also the simpler process of issuing a license. In addition, in the case of an instant lottery, you will save on the publication of its results in the media.
Step 6
If you do intend to make a drawing, decide with the media where you will announce the results of the lottery. Buy airtime, newspaper space, etc.
