The development of a strategy for the development of an enterprise implies the preparation of a specific long-term plan to achieve a specific goal. When compiling it, one should focus either on minimizing costs at the enterprise or on highly specialized production.
Instructions
Step 1
Conduct an analysis of the industry to which your company belongs and identify a range of long-term measures to achieve specific goals, depending on:
- the competitiveness of the enterprise;
- the amount of resources that will be required to achieve the goals;
- the time allotted for the resolution of certain problems associated with the organization of the enterprise.
Step 2
In general terms, the strategic plan should have the following points:
- trends in the development of your industry;
- the position of your company in the industry;
- the main goals of your enterprise development;
- financial tasks that need to be solved in order to achieve the goals;
- actions to create competitive advantages;
- measures for the reorganization of the enterprise, necessary to achieve the goals.
Step 3
There are three main types of developing an enterprise strategy in the market, taking into account all the points of the general plan. If you decide during the reorganization of the enterprise to achieve the maximum reduction in the costs of production and sale of goods, you will have to strengthen the material and technical and engineering base, as well as ensure the operation of the supply and marketing system of products.
Step 4
Enterprises of the second type focus on specialization in the production of goods in order to create undeniable competitive advantages in the shortest possible time. However, to do this, you will have to recruit a large number of highly qualified marketing, design and R&D specialists. In addition, considerable costs will be required both to provide your high-tech production with ordinary personnel, and to purchase the necessary equipment.
Step 5
The third type of strategy implies fixation in one market segment and concentration of all production capacities in this segment. To do this, you will need to conduct a serious analysis not only of your industry, but also of other industries in whose products your target audience is interested. By choosing the third type, you can either achieve the maximum reduction in the cost of production of goods in your enterprise, or declare yourself as a company specializing in some specific types of goods produced by your industry.