Times are tough for retail. Competition grows in proportion to the growth in the number of stores. Store owners, large and small, are racking their brains over how to increase customer flow and increase profits in the store. What methods they do not go to. However, it is necessary to start work to achieve this goal with simple and effective methods.
Effective product display is one of the best ways to attract and retain customers in your store. Everything should be simple and clear in the trading floor. Our beloved customer does not have to rush between the shelves and search for the product he needs. Therefore, the general rules for displaying goods imply the following steps.
Trade racks must be kept clean. The buyer does not like dusty and untidy shelves with goods.
The packaging and labels on the product must be intact. The product is facing the buyer.
To increase your in-store profits, look at the price tags. They must be present on the product and be easy to read. The amount is written in large and clear numbers. The buyer should not be at a loss for the price of the product.
Highlight new and promotional products with special price tags or a plate.
We place small goods on the shelf closer to the buyer. We place the oversized one on the lower shelves.
Best of all, the buyer sees the product that is at eye level.
Place goods with a minimum shelf life in the most accessible places.
Place cheap goods below, expensive ones above.
Place goods of different packaging, but of the same name on one shelf. The buyer must have a choice.
Place competitors' brands side by side. The buyer decides for himself what kind of product he needs.
To attract customers and increase profits in the store, there must be a sufficient quantity of goods in the store. Or rather, a lot. If you do not want the buyer to doubt the quality of the goods, place at least two or three packages of one position on the shelves.
And now for the analysis. Is everything being properly followed at your point of sale. If not, use effective methods, eliminate deficiencies and watch the result.
