Many companies spend impressive resources on acquiring new customers. However, an equally important task is to keep the existing ones. In order not to lose customers, it is necessary to implement a set of marketing methods.
It is necessary
- - implementation of the CRM system;
- - customer base;
- - promotional activities.
Instructions
Step 1
Create a customer loyalty program. In marketing, there is a customer relationship management system - CRM (Customer Relationship Management). Choose for yourself one or several aspects of this direction, taking into account the specifics of the activity. CRM will allow you to analyze the efficiency of work with clients, take into account the number of new ones and monitor the loyalty of existing ones.
Step 2
Lead your customer base. If the specifics of your work involves a too large flow of visitors, including random ones, focus on key customers. For everyone else, introduce a more general accounting system. You can get data for your statistics by voluntary questioning. To make the client interested in filling out the questionnaire, offer him a discount card or a small gift in exchange. The database will help you get an idea of the target audience, congratulate customers on the holidays, inform them about your new products and promotions.
Step 3
Perfect the service system in your company. Write down the requirements of corporate ethics, constantly train staff who directly communicate with visitors. Incorrect or inappropriate conversation with a client is one of the key reasons why the client may refuse your services. Ensure that the communication system in your company is at the highest level.
Step 4
Remind existing customers about yourself at regular intervals. SMS alerts, e-mails, supportive advertisements: these are just a few of the methods that will help customers not forget about you or go to the competition.
