Japanese restaurants don't open as often as inexpensive coffee shops or beer bars. However, they remain popular and profitable enough, provided everything is organized correctly. Where do you start if you want to join the ranks of Japanese restaurant owners?
Instructions
Step 1
Think over the format of the future establishment. If most of the Japanese restaurants in your city are concentrated in one segment, you may need to come up with something new. For example, open Japanese fast food. Or a teppan restaurant that could become a city landmark. Or combine concepts by opening, for example, a Russian-Japanese restaurant, combining two colorful menus in one institution. The chosen concept determines everything else - the choice of location, interior, menu, staff, pricing policy.
Step 2
Find a location for your restaurant. Perhaps the room will make some adjustments to the concept of your establishment. For example, a restaurant with an above average check should not be opened in a business center. But the format of a cafe or other inexpensive establishment would be quite appropriate. It would be more logical to open an emphatically modern restaurant with a high-tech interior in the basement, while a traditional establishment, decorated in a classic style, requires placement on the ground floor.
Step 3
Assess your financial capabilities. It is possible that you will need a partner. You can also think about purchasing a franchise, then a potential franchisor will take care of the interior and menu issues, freeing you from unnecessary worries. There are several franchises of Japanese establishments of different formats on the market, perhaps one of the options will suit you.
Step 4
If you decide to act on your own, contact the agency, where they will help you come up with a name, logo, slogan. It is worth contacting the designer about the design of the premises. You don't have to look for the best city designer. The price for his services will be high, in addition, each master has his own handwriting, and sometimes his favorite materials. Don't want to see the same lamps and upholstery in your establishment as in the neighboring cafes? Try to reach out to beginners. Their coordinates can be found at trade shows. Newcomers looking for a portfolio rate their services lower, and there are many talents among them. Who knows, maybe your restaurant will be the first project of the future best city designer?
Step 5
The main point is personnel selection. Think about who will be putting on your kitchen. You may need a guest chef to shape the menu and train your chefs for several months.
Step 6
Enter into contracts with suppliers. In each region there are companies that are able to offer all the necessary assortment for the manufacture of Japanese cuisine. The ideal option is cooperation with two or three companies. Think about how your menu or wine list may differ, study the price lists of the suppliers. Perhaps your restaurant will have a collection of sake? Or will you serve a whole range of chilled tuna dishes? The right products will help you differentiate yourself from the competition.
Step 7
Think over the promotion of the future restaurant. In addition to classic flyers, advertising articles and TV commercials, non-standard ways are also possible. For example, search the internet for blogs of local restaurant lovers. Collaborating with bloggers is a quick and original way to convey information to your audience.
