Each person at least once bought a thing that he does not need at all. This happens under the influence of marketing techniques. By learning to recognize them, a person can save a lot.
Instructions
Step 1
Herd instinct. A person with a high degree of probability will approach a counter with a large number of people near it. This technique is used by advertisers when they hold promotions in supermarkets. They specifically hire people who come to the shop window from time to time, are interested in the product and purchase it.
Step 2
Price tags. On the counter with one product group, you can see an incredible range of prices. As a rule, expensive goods always come first, then average ones, and only then cheap ones. Statistics show that the majority of consumers buy goods with an average price. The high price makes them feel satisfied, because they have saved, and the cheap one makes them feel better, because they are not buying the worst product. In practice, it may turn out that the goods do not differ in anything other than price.
Step 3
Overview. At the level of a person's eyes, as a rule, there is a product that needs to be sold as quickly as possible. The lower shelves contain products that attract the attention of children and force parents to make unnecessary purchases.
Step 4
Everyday goods (bread, milk, etc.) are located in the farthest part of the store. A person will buy these products anyway, but while it comes to them, they will put a couple of more things in the basket that they did not want to buy initially.
