To open a roadside cafe, you need to find a liquid room that meets all the necessary requirements. The specifics of the format suggest that it should be located next to a busy highway, because a significant part of the guests in roadside cafes are spontaneous visitors.
It is necessary
- - business plan;
- - concept;
- - premises;
- - design project;
- - equipment;
- - staff;
- - products.
Instructions
Step 1
Develop a concept for a catering establishment. Don't assume that a roadside cafe is not a restaurant, so marketing laws don't work here. In order for your establishment to have a good turnover of seats, it is necessary to thoroughly work out the preferences of the target group. Proceeding from this, the concept should reflect the relationship of the name, interior, menu, service, etc. In other words, this document is a descriptive part of your future business, if you like, a concept.
Step 2
Make a business plan. It is recommended to do this after the premises have been selected, but before the final decision is made. Actually, the lease should be signed when there are already calculations. Without them, your cafe is nothing more than a fantasy. In the business plan, it is imperative to provide for the production, financial and marketing parts. If you need to attract borrowed funds - attach an investment plan. Only a properly designed business plan can inspire the confidence of serious investors.
Step 3
Invite representatives of supervisory authorities for a consultation. This is especially true if there was no catering establishment in this place before. Specialists of Rospotrebnadzor and Fire Inspection will help determine the technical part of the preparation of the premises, perhaps they will prompt the contractor. Following this path, it will then be easier to obtain permits.
Step 4
Start repairing. Technical work should always precede cosmetic finishing; there should not be any unfinished work postponed "for later". After the completion of the repair, order technological equipment and furniture. At the end of this stage, obtain the necessary permits to open an institution and apply for an alcoholic license.
Step 5
Find a chef and design a menu. A roadside cafe should offer mostly simple, solid home cooking and contain delicious, but uncomplicated dishes in terms of cooking technology. Last but not least is the financial issue: these dishes should not be made expensive.
Step 6
Hire the rest of the staff. Hiring should be preceded by the drawing up of a staffing table and the development of job descriptions. Do not seek to save on wages. Experience shows that it is better to set them at the average level for your city. If the wage fund puts an unbearable burden on the budget of the cafe, provide for a fixed and variable part, that is, a fixed salary and a bonus system.
Step 7
Think over the ways of outdoor advertising. If possible, order billboards or at least "banners". Develop promotions aimed at cross-marketing. In this case, it means a cross-exchange of potential customers with companies located in the immediate vicinity of your cafe, for example, gas stations, etc. Effective promotion is extremely important for catering establishments of all formats without exception, without it it is difficult to bring a restaurant or cafe to the breakeven zone …
