Advertisers are a must for many successful businesses. Whether it's a media company or an advertising agency, a publishing house, or even just your own blog, for this to be profitable, customers need to pay for ads. It's good if you could find advertisers once and for all in order to forget about this concern, but in reality, searches have to be carried out all the time.
Instructions
Step 1
Searching for customers can be organized in several ways. First you need to decide what your advertiser is, where you can find it. The most convenient and widespread search bases are yellow pages, business directories of your city, search engines, and other sub-global resources. The method of working with them is good for small towns, since there are relatively few companies.
Step 2
For those looking for advertisers in major cities, you can try to search by target areas, or target only large companies as potentially large advertisers. There are sites that constantly publish ratings of the largest enterprises in certain industries. Your task is to find such sites in your field of activity, since there are many of them and new ones are constantly appearing.
Step 3
In a number of specific cases, when you need to get a response from a certain group of customers located in a small city, a certain area or within a trading platform, you need to contact them directly. Several people, the number of which depends on the size of the covered area, are suitable for all individual entrepreneurs and offer a package of advertising services. The agreement can be concluded directly on the spot. If the entrepreneur himself is not there, his coordinates are found out, you can leave a commercial offer. This is sometimes the most efficient way.
Step 4
If you are not engaged in the search, but your employees, then in order to increase the efficiency of their activities, you can enter a plan for the clients found. Their number should be calculated based on how much would be enough. If we assume that currently there are already the required number of advertisers, it should be taken into account that approximately 20-30% of customers are eliminated during the year for various reasons. Therefore, you need to find new ones every month. In reality, there are not 12 working months in a year, but 10, since January and August can hardly be counted. This figure, which is the percentage of the annual loss of customers divided by 10, and must be replenished by each manager within a month. Enter a system of incentives, as well as a reduction rate of payment if the plan was not fulfilled.
Step 5
An approach can be effective, in which managers are divided into two camps: some bring new clients and deal with them for the first 3-5 months, the second deal with all regular clients. In this case, since the work of the former is much harder, their percentage should be significantly higher, while the percentage of the latter is greatly reduced. They have a large client base, so the managers of the second group receive an incentive to expand cooperation with the advertiser.
Step 6
It is advisable that a special employee is engaged in the search for advertisers, and if the company is large, then several. Someone should be "on the phone", calling customers from the database, to clarify whether the person makes a decision about the approximate size of the company (you need to develop signs typical for your industry), from time to time passing this information to those who will directly work with clients.
