A marketing plan is a document that sets out the main marketing goals of a company's product, as well as the preferred ways to achieve these goals. It describes the policy and strategy by which managers will be guided in their daily activities. A correctly written and thoughtful plan is a guarantee of successful work and achievement of the set goals.
Instructions
Step 1
Research the market where your services or products are sold. Create a database of your competitors, suppliers and customers. Describe your market. Analyze the seasonality of your product or service. Rate customers in terms of demographics. Identify your market niche and describe it.
Step 2
Describe the service or product, that is, the product that you offer. Determine how much it is in demand today in the market you are targeting, whether it meets the needs of your potential customers.
Step 3
Develop your exclusive selling propositions. Formulate what makes your product stand out from the competition. Think about how competing with competitors helps you market your service or product.
Step 4
Write a mission. To do this, in a few sentences formulate the purpose of your company and make a list of its values.
Step 5
Write the marketing strategies you intend to use. Strategies may include direct marketing, advertising, personal trade deals, press releases, barter, trade impressions, website. Determine how your product will be promoted in the market, which will ensure that consumers recognize your brand.
Step 6
Determine the price of your product and make a budget. Be honest about how much you can spend on a monthly basis.
Step 7
Set marketing goals that are quantifiable. For example, attract 10 new customers every month or generate 2 new ideas for promoting your product on the market every week.
