To increase the demand for products, you need to competently present the product to the interested consumer. The task of a brand manager is to spend a minimum of funds on an advertising campaign, while reaching the largest possible loyal audience.
Instructions
Step 1
Before running an advertising campaign, organize marketing research. Its task is to identify an audience of regular customers (loyal) and a potential consumer. This can be done using focus groups, bringing together people of different age categories and social status, and allowing them to discuss the useful qualities of the product.
Step 2
Divide your ad campaign in two. Direct one to find and attract new customers. Tell us about the advantages over other retail chains. Guarantee bonus cards for first-time customers. Or a five to ten percent discount for those who previously bought goods elsewhere.
Step 3
Enter gift cards to retain your existing audience. Give prizes for your fifth, tenth, or fifteenth purchase. Reduce the total amount of the check for those who purchased products by ten or twenty thousand rubles. Organize a party for clients with children. Attention to them is very valuable for parents. In addition, while the kids are busy, mothers and fathers can go to the sales area and look at the assortment in a relaxed atmosphere.
Step 4
Find out what products are available from competitors and are in demand. Agree with suppliers on the delivery of the desired items. This will attract consumers interested in a particular brand. The influx of new buyers will increase sales of the rest of the product.
Step 5
When forming the assortment table, present all the most famous and best-selling brands in it. Don't dwell on one manufacturer. Diversity will attract new consumers.
Step 6
Organize complaints handling. Do not refuse to exchange unusable products. Return the money immediately, so as not to bring the case to court or prosecutor's check. This will save you nerves and maintain a good reputation among buyers.
