Correct advertising is the key to a successful business. It is especially important to position and recognize consumer needs where there is high competition - in trade, cargo transportation, etc.
Instructions
Step 1
To advertise your trucking business that will reach your target audience, do a little market research. You need to find out which sites are mostly visited by those looking for heavy vehicles. These can be just free classifieds portals or specialized sites that pay for information about carrier services. You can request statistics of visits from the administration of the portals, as well as the efficiency ratio of different types of ads.
Step 2
After you have chosen one or more sites, write your ad. In it, clearly state what services you provide. Describe the tonnage of your vehicles and indicate if you are transporting cargo over long distances. If you have additional options - cargo security, forwarding support, preparation of documents for transportation - all this should be noted in the ad. At the end, add a contact phone number and email address. If you have your own website, enter it as well.
Step 3
Post the message on the site of free ads yourself, and send it to the administration on the paid portal. Typically, the cost of placement includes the services of proofreaders, as well as special positioning of the message. And the site administration places such ads itself.
Step 4
Update your ad on the free site every week, then you will always be in the first lines of the search. On paid sites, this is included in the price, the ad is automatically rearranged once a week, twice, once a month. It all depends on which subscription package you paid for.
Step 5
In addition to websites, place your ad in specialized magazines dedicated to cargo transportation. This is especially effective if you have a large company with many different machines. The larger the magazine ad, the better. And remember that ad modules that are placed on the right sheet, in the upper right corner, work well. This is where the reader's gaze first falls when he picks up the magazine.
