Beauty salons are in demand in the service market today. The most successful of them bring considerable income to their owners. But, as economists state, about a third of newly opened salons do not even reach the level of self-sufficiency. Therefore, it is very important to think over and calculate all the risks in advance.
Instructions
Step 1
If, when deciding on a business, you decide to opt for a beauty salon, then the first thing you should pay attention to is its format. What clients will it target? This is very important, the purchase of equipment for your beauty salon depends on it. Will it be a hairdresser or a SPA? In addition, a beauty salon can be elite, democratic, or designed for the middle class. Economists consider the latter format to be the most preferable and beneficial.
Step 2
Focus on quality and comfort. The overall impression of the salon will largely be formed from the interior design. Therefore, do not skimp on the designer.
Step 3
Complete each workplace with special equipment and materials. These include not only combs, styling products, hair dryers, manicure and pedicure machines, but also washers, dryers, chairs and other equipment necessary for the stylist's work and the client's convenience.
Step 4
You should adhere to the style concept. To do this, consider partnering with a major brand in the beauty industry. Under the agreement, representatives of a well-known brand will have to provide you with everything free of charge - from a logo to branded towels.
Step 5
The room must have a separate entrance. The best place for a salon is an apartment on the ground floor with an area of 70-100 sq. meters, transferred to a non-residential fund. Arrangement of such an apartment costs about 1-3 million rubles.
Step 6
Before deciding on a particular room, do market research. This process involves meticulousness and even some meticulousness based on the business plan. It should be developed at the very start, especially if you expect to take a loan from a bank in the future.
Step 7
The main condition for any successful enterprise in the service sector is a sufficient flow of visitors. Therefore, it is important that there is a parking lot nearby, there is a convenient access to the salon, and on the facade there is the possibility of placing an advertising sign.
Step 8
For the successful operation of the salon and its competitiveness, it will be necessary to attract high-class craftsmen and a fairly wide range of services. It can be not only a hairdresser with a manicure-pedicure, but also a beauty parlor, as well as SPA procedures.
Step 9
Competent marketing and a professional approach to creating a salon at every stage will certainly bring the desired result. And the investment will return with a profit.
