In any type of business: small, medium and large, without defining the vector of development, it is impossible to build clear and long-term work. Unfortunately, many businessmen forget about this. You need to understand that if you don't know where you are going, then you will come to the wrong place. How to draw up a concept for the development of any business?
It is necessary
- - Board of Directors;
- - writing accessories;
- - Internet access.
Instructions
Step 1
Start with a vision of the situation. Formulate it 5 or even 10 years ahead. Make a list of questions to help you do this faster. Here are examples of such questions that you need to answer:
• Where will we be in 5 years?
• What is the strategy for 10 years?
• What place will we occupy in the market by this time?
• What are our financial indicators?
• Where are our competitors located?
Step 2
Discuss your vision with the board of directors (partners) of the company. Listen to the advice and suggestions from each of them. It will also motivate everyone to make important decisions together.
Step 3
Formulate a mission statement for your organization. There are certain points that should be taken into account for a competent description of the company's mission. Answer yourself the following questions:
• To whom and how much do we need to sell?
• Where should you market your products to achieve your goal?
• What advantages and disadvantages do we have?
• What do we need to achieve our goals?
Step 4
Bring middle managers into your organization. They will help influence the concept of the entire company, and at the same time motivate employees. You can also relieve the board of directors from a large amount of work.
Step 5
Always discuss the development concept with all directors. Remember that you will always have the last word. Be clear about the frames right away. This is the strategic management of your organization. Realize that all workers need to know where they are going and with whom.
Step 6
Describe the strategy for moving your business from today to tomorrow. You already have a mission and a vision. Now get down to more specific steps. Define the following parameters: growth strategy, marketing, product mix, personnel and finance. Bring it all up for discussion.
Step 7
Set clear goals. Now the turn of the most important thing in any planning has come. Only with the help of precise goals (with a deadline) can you consider that you have correctly drawn up a development concept. You will only have to achieve them step by step.
