Effective and dynamic development of a company is impossible without a clearly defined strategy. Prospects for movement and market conquest should be planned taking into account external and internal factors. A well-designed concept of enterprise development will help to avoid mistakes and achieve a leading position in the market.
It is necessary
- - analysis of the external environment;
- - SWOT analysis.
Instructions
Step 1
Analyze the external environment of the enterprise. Assess the political situation in the country, investment forecasts, and the development of stock markets. These factors are extremely important when building long-term plans. Also, study the actions of your competitors as closely as possible. Analyze their key steps, market position, innovation, success, merit, and failure. Determine your place among competitors.
Step 2
Consider the business of your own company in a specific reporting period. For this purpose, a SWOT analysis will be optimal, which will assess the strengths, weaknesses, opportunities and threats. Correlate business results with previously set goals. Try to understand what prevented you from achieving the desired indicators or, conversely, helped to take a leading position in the market.
Step 3
List the best indicators to which you would like to approach the end of the next reporting period. At the same time, set for yourself adequate goals, for the realization of which you have certain material and intellectual resources. Include in this plan the desired volumes of sales or services, market position, expansion of the scope of activities, coverage of new territories, launching of innovative products and offers on the market.
Step 4
Estimate the resources required to bring this vision to life. You may need personnel changes, outsourcing of new specialists, loans. If achieving the goals is too difficult, reduce the desired indicators.
Step 5
Think over the methods with which you will implement the development concept. Consider hiring specialists to provide additional training to your staff. Design an effective advertising campaign. Make a program of seminars and trainings in which your employees will participate.
Step 6
Break the resulting development strategy into several small steps. Distribute responsibilities for their implementation between departments. Establish milestones for evaluating both outputs and outcomes.
