What if you are selling goods, and your competitor mercilessly lowers prices and takes away the bulk of your customers? It is not necessary to use dishonest methods for this. You just need to act cunningly.
How to win the competition if your “opponents” use dishonest methods, in particular - dumping? The main part of those who are engaged in trade comes to mind one of the easiest, but far from fair way - to reduce prices. Yes, not just to reduce. To resort to dumping. This word is often used in our time. It denotes a situation when a product is exported to another state and sold at penny prices. Of course, dumping is carried out only in relation to stale, not for sale goods. As a result, everyone is good - the buyer can make a purchase at a low price, while the seller can get rid of the unprofitable product.
The word "dumping" has approximately the same meaning in other countries. In Russia and the neighboring states, the concept, as often happens, has acquired its meaning. First of all, this phenomenon in Russia occurs within the country. Second, it does very serious harm to the economy. No way has yet been invented to combat this phenomenon.
You should use honest methods. They will bring more "long-term" income.
What are these ways?
- Price masking. If you have a mercilessly dumping competitor and you need to somehow resist him, in no case do not lower prices after him. Do it smarter. Set the average price that suits you best. For example, sell a low-quality product at low prices (maybe even lower than that of a dishonest competitor), set a standard average price for an average-quality product, and set a high price for luxury samples. What's the use here? You will keep the average low price. And you can say with a clear conscience in the advertisement “We have furniture from a thousand rubles,” while your competitor has an average price of two thousand. Most likely, the client will come to you. When he finds out that everything is not so simple, and, for example, you have chairs for a thousand rubles, and tables for them - for three, and a sofa costs 12 thousand at all, convince him that your furniture is of better quality.
- Create an organization selling the same product. This method is suitable for those who know how to persuade. So, create an unofficial (or formal) organization that will include all your competitors. Including the one that is dumping. Suggest setting a high and low price limit. All members of this organization must adhere to these rules unswervingly. Of course, this method is not particularly reliable and is only suitable for those who really know how to convince.
- Create package offers. Analyze how cellular or cable TV operators are behaving. They create packages of services, and then they promote those packages with a good advertising campaign, and more often than not, these services are bought up from them. It seems to many clients that buying this service alone is very expensive. And if together with any other, then another matter. These are significant savings. Take this into service. There is another advantage here - it is very difficult to understand who is more expensive and who is cheaper, in this case.
- Plan a temporary price cut action. There is no need to get involved in a dumping war and reduce prices to waste forever. Think of it as a planned action. Emphasize in your ad that prices will return to their previous level after the time period you choose. This will allow you to recover the costs caused by the dumping of a competitor and save face. Because, most likely, they will go to you.
- Add value to your products. To do this, you need to lower prices for a while. But in every possible way, in advertising and communicating with customers, emphasize the advantages of buying from you - your packaging is more beautiful, and you can return it in case of marriage, and the delivery is free. Analyze the advantages that the competitor does not have, and let them work in your favor. And be sure to emphasize that your products are of much higher quality.
Of course, all of the tips above will only work if your product is actually good and better than a competitor who is dumping. In other cases, the client cannot be deceived. He will buy for the first time products that are not of high quality, and will not come to you again. In the same case, if the quality of your goods is higher, he will not only come to you for shopping again, but will recommend you to his friends. That is, it will expand the number of your clients.
