It is impossible to imagine a single printed publication without an editorial staff, whose creative team will undertake all the main work on the publication of a printed publication.
Instructions
Step 1
Assess your own financial capabilities. Even the most ingenious idea will be doomed to failure if there is no reliable financial support behind it.
Step 2
Analyze the print market. Weigh carefully all the pros and cons of your competitors' business in order to use all its strengths and avoid mistakes in the work of your own publishing house.
Step 3
Develop an internal concept. Here you must decide: how often your publishing house will publish printed publications, in which territory (throughout the Russian Federation or a certain region), for free or for a fee.
Step 4
Make a business plan, it should include: 1. Overview section. Here you need to decide on the target audience, its number and coverage by other media. 2. Description of the enterprise. Its organizational and legal form. 3. Marketing plan. Where you need to develop in detail a marketing strategy for promoting your editorial office of the print publication. This includes contracts with the main distributors, as well as non-standard ways of selling products (for example, car magazines are excellently sold at gas stations, car dealerships and salons, business magazines are in demand in large business centers).4. Financial plan. Here you must calculate the amount of money that will be required for the development of the print publication, namely: renting an office for the editorial office, equipment for the editorial office, staff salaries, printing of the publication, advertising. 5. Make an approximate list of staff, the editorial office requires: editor, layout designer, journalists, accountant, head of advertising department, proofreader, manager, secretary, driver, cleaner.
Step 5
You must then register your business with the media committee by providing them with your name, which will be checked for uniqueness. The preparation and issuance of the registration certificate takes from one to two months.
