The success of a household chemicals store depends on the position correctly chosen by its owner. In the literal and figurative sense of the word. Neighborhood with already established large network points will almost certainly be like death. But the peculiarity of the retail market of consumer goods is such that there is always a demand for these products - the main thing is that the buyer should come to your store for the goods he needs. What needs to be done to successfully bring your plan to life?
It is necessary
- 1. Premises
- 2. Commercial equipment
- 3. Documentation package
- 4. Sales and administrative staff
- 5. Outdoor advertising
Instructions
Step 1
Pay as much attention as possible to the search and selection of premises for the store. An unsuccessfully chosen location for its location can, without exaggeration, cause the failure of the entire undertaking. It is important that the household chemicals store is located in a place of large gathering of people (the first floor of a building on a wide street), but at some distance from outlets with a similar assortment.
Step 2
Equip the store in accordance with the requirements of the licensing organizations and the goals that you set for yourself. Before purchasing commercial equipment, decide what is more suitable for the sale of household chemicals in your case - self-service or counter trade. Find out exactly what documentation is required to open such a store, and collect the necessary package of documents in advance.
Step 3
Decide on what assortment in your store will be presented, and in accordance with this - with which suppliers you have to work. Focusing on well-known and expensive brands is not always a good decision. Firstly, distributors of such products dictate their own rather stringent requirements, and secondly, if such a product prevails, the store will have a reputation of an “expensive place”.
Step 4
Build a team for your new store, with a focus on organizing and delivering specialized training. Household chemicals trade has its own specifics and may require additional training. The organization of the work of staff in any store is of great importance - it cannot be neglected in any case.
Step 5
Make sure people know about the new household chemicals store. The most important thing for this will be to organize in advance outdoor advertising, announcing the opening of the store as attractively as possible, which should be furnished in an original and solemn manner.
