The building materials market is experiencing a real boom today. The construction of new houses, the development of interior design leads to the emergence of a large number of finishing materials and decorative elements. Opening a wallpaper store can generate a steady income if the owner properly meets the needs of consumers.
It is necessary
- - start-up capital;
- - premises;
- - staff.
Instructions
Step 1
Conduct marketing research. In an oversaturated market, you must find your niche. You may be able to stand out with a large assortment of affordable wallpapers. Or, on the contrary, offer the discerning buyer exclusive collections that were lacking in your city. Analyze the pros and cons of competitors, take into account someone else's positive experience and existing mistakes.
Step 2
Choose a location for your store. The main principles are a competitive environment and cross-country ability. Such a store does not have to be located in the city center. A much higher income will be generated by a point located in a specialized shopping center with a large number of stores of a similar focus. Don't worry if there is a large construction hypermarket nearby. In some cases, he can even help you by attracting a large flow of buyers. The main thing is to compare favorably with it in terms of price and offered assortment.
Step 3
Purchase shop equipment: at least special stands for demonstrating samples. To open a wallpaper store, you need a minimum of decor. Pay attention to good lighting and sufficient distance between the shelves for the buyer to have a comfortable view of the product.
Step 4
Find wallpaper suppliers. It is better to choose several wholesalers or manufacturers in order to form the most complete and interesting assortment portfolio. Build on the results of your marketing research. For example, if you are targeting the general public, offer a large selection of budget brands from a variety of manufacturers. If space permits, you can divide the assortment into several categories, starting from the price factor. You can offer exclusive and expensive types of wallpaper from catalogs, purchasing them from a supplier only after a specific order.
Step 5
Introduce into the assortment the related products required for wallpapering: brushes, rollers, glue, ceiling plinth. In addition, it is highly advisable to allocate part of the area for wallpaper for painting and the range of paint for them.
