You wrote a book, your family and friends read it. What's next? How can you make other people know about it? Every author wants to be appreciated. A book is a commodity, although it is a special kind of commodity, and therefore needs advertising and promotion, like other commodities. However, to promote a book, you need to understand the specifics of promoting such products.
Instructions
Step 1
For an author wishing to promote his book, it is important to understand that a book is a commodity of a special order, necessary for most people (nevertheless, most people read at least from time to time), but not an essential commodity. A person will spend money on a book when his more important needs (food, clothing, etc.) are met. A book is one of the ways to have a pleasant pastime. Therefore, the promotion of books - cases is rather complicated and slow. Your book can sit on store shelves for a long time without being in great demand. In general, this situation is normal, there are a lot of books, and it is difficult to achieve a dizzying demand for your book. However, in order to be known about you and bought the products of your work, it is important to think not only about publishing a book and selling it to stores, but also about advertising. You should be prepared that an advertising campaign for a book is not cheap.
Step 2
You already made the very first advertisement for yourself when you gave the book to your relatives and friends to read. Do not underestimate the importance of word of mouth - we often buy books on the recommendations of friends.
Step 3
Every bookstore, even a small one, has a special shelf for top sellers. You have probably noticed more than once that little-known authors lie on it. And even more so you have noticed that many first of all come to this particular shelf. Securing space for your book on this shelf or under the “recommend” bookstore icon can be a powerful publicity stunt.
Step 4
Many of us love to read on public transport. This is the perfect place to advertise books. A bright advertising poster for your book with a catchy phrase from it will grab the attention of potential readers.
Step 5
The above methods are undoubtedly very expensive. Not all authors can afford, for example, advertising in the subway. There are other, less expensive and less standard advertising methods. For example, you can post a chapter from a book on reputable Internet resources. Those who like a chapter from your book will probably buy the entire book.
Step 6
A good way to promote a book is to speak at a literary evening, a meeting of readers with writers. This is not the most popular event, but such meetings can be arranged, for example, in large bookstores. Sometimes several authors organize such meetings.
Step 7
You can bind several copies of a chapter in your book and arrange with small coffee shops to place these chapters in the same place as free magazines. Many people like to read over coffee or while waiting for an order. Perhaps they will be interested in your book, and not in magazines.
