There are more than two thousand beauty salons in Moscow, but this business is still considered profitable if you approach it correctly. Opening a beauty salon begins with market research, defining the concept of the salon, and finding the target audience.
It is necessary
- -the concept of the future salon;
- -room;
- -state registration of a legal entity or individual entrepreneur;
- -equipment;
- -staff;
- -advertising.
Instructions
Step 1
It is important to remember that there is a lot of competition between beauty salons. There are a lot of them and they offer a variety of services, in addition, there are home-based craftsmen who also take clients from them. Therefore, before opening such an establishment, research the market - at least in the simplest ways. Look on the Internet for examples of successful and well-known salons, ask your friends where they go to get their hair cut, dye their hair, and do a manicure. This will help to analyze the merits and demerits of the presented business.
Step 2
Decide on the concept of the salon. This means that you will act according to a given plan and not decide on the go. What do you prefer - to open a narrow-profile salon, where, for example, they will only cut and dye? Or do you want to do literally everything from manicure to hair treatment? Defining the concept will help you choose a room, purchase the necessary equipment, find craftsmen, and develop an effective advertising campaign.
Step 3
Remember that a lot depends on the room. In a residential area, it makes no sense to open a large expensive salon, and in the city center or in a prestigious area there is no place for economy class hairdressing salons. Mid-range salons are usually needed everywhere.
Step 4
Even before opening, start promoting your salon - create a website, place advertising banners, register groups on social networks and invite members to them. A bright signboard "Opening soon!" on the door of your future premises. Without advertising, no one will know anything about you.
Step 5
Look for experienced craftsmen. First, they work better, which will eliminate mistakes and subsequent customer dissatisfaction, which at the initial stage can simply ruin your business. Secondly, they are well aware of what equipment, cosmetics, etc. are needed for the salon. You can and should buy all this in accordance with their advice.
Step 6
Don't forget that any business must be registered. For a beauty salon, you can create a legal entity - a limited liability company (LLC) or register as an individual entrepreneur. Registration of a company can be entrusted to a specialized legal company or done on your own, but this will mean that you will have to develop a charter, a protocol on the establishment of an LLC, register with the tax office, as well as in all the necessary budget and extra-budgetary funds.
