A well-designed advertising campaign can not only increase the readership, but also attract new customers to place modules in the magazine. To ensure that budget funds are not wasted, be sure to do your research. It will reveal to whom it is better to target the propaganda.
Instructions
Step 1
Conduct marketing research before planning an advertising campaign. Its goal is to identify an existing target audience and understand what tools can be used to attract new readers and customers. Organize focus groups, prepare questionnaires, communicate with regular customers of the publication and advertisers.
Step 2
Divide your ad campaign into two areas. Orient one thing to attract a mass reader - TV and radio commercials, brandmauers, billboards, etc. The other is to win new clients - interviews of the editor-in-chief in specialized programs, participation in forums, conferences and briefings.
Step 3
Prepare a budget for your advertising campaign. To calculate it, ask the agency to send an approximate quote for the announcement in the media. Discuss discounts with managers. The more budget you spend, the higher their percentage should be.
Step 4
In addition to paid advertising opportunities, use free advertising, that is, PR. Agree with specialized programs to invite experts, send interesting facts to news broadcasts on the radio, provide information support to events. All this can be done on the basis of barter, printing in return materials or modules of partner media.
Step 5
Be sure to participate in specialized exhibitions. This can be done by entering into a barter agreement. There you will not only popularize your magazine among interested readers, but also attract new clients to advertise.
Step 6
Put up mobile stands and organize the work of promoters during mass events. This can be done by contacting the district council. Prepare a letter addressed to the chapter in advance and wait for the invitation. Prepare a plan of the action, describe how it will be of interest to local residents. Most likely, the site will be allocated to you for free. Your task is to organize a party for the audience and draw attention to the magazine. Give out balloons with logos, run contests to give away souvenirs, and more.
