All business people can be divided into two categories according to the degree of their attitude to advertising. Most consider advertising a necessary, but not very important attribute of a business and are "difficult to communicate" with advertisers.
The second category of businessmen considers advertising as an investment that brings a certain economic effect. They give preference to those ad specialists who know how to make advertising profitable. Mainly for companies that specialize in advertising audit, system building of branding communications.
In order to save money, especially at the initial stage, some business people do this on their own, guided in their work by a few simple rules.
It is important to use the principle of a systematic approach to communications in your work, that is, so that everything in external communications is the same, works the same way and in the same style. Advertising must be consistent with information about the company in the press or other sources.
It will be important to draw up a simple calculation of the effectiveness of advertising. Initially, it is necessary to determine the product, the market and the purpose of advertising (in economic terms); Having determined the advertising promotion channels, you can draw up an advertising budget; analyze the effectiveness of various types of advertising on a monthly basis, changing the ratio in favor of more effective ones. After all, advertising that is profitable at the moment will no longer be relevant in a month. You need to be very flexible in this matter and use the effect of novelty.
Know the basic concepts, key components and main functions of the brand. It is quite possible to independently think about the important components of the brand, and to direct the funds that have freed up to business development. The most important thing is to define the name of your product, design, tactile component: material and its packaging, branding. Try to create a holistic image from the very beginning.
The next step is to find a specialist, usually a psychologist, who can create a legend that people will follow.
So with the minimum expenditure of monetary resources, but with your maximum return at the initial stage of the business, you can create a large company.
