The pharmacy business is still attractive to many entrepreneurs today. With a well-thought-out business plan, a pharmacy can recoup the costs of opening it and start making a stable profit already in the first or second year after the start of sales. Much depends on how competently the health store will be "promoted".
Instructions
Step 1
Pharmacies today are traditional pharmacies, pharmacies, kiosks, and supermarkets. They are distinguished by many characteristics: a range of drugs, the possibility of self-service, a list of regulatory requirements. At the same time, competent marketing solutions are the key to successful work in any format. Let's take a look at some of them.
Step 2
The most important factor in the stable operation of a pharmacy is its location. It should provide the desired traffic, that is, the passage of buyers through your outlet. The proximity of transport stops, large shopping centers, medical institutions, etc. significantly affects the flow of visitors. When starting a pharmacy, pay attention to the season. The best time is from September to April: they buy less drugs in summer.
Step 3
The sales success in the pharmacy depends on the effectiveness of the product policy, which is determined by consumer demand. The constant availability of profitable drugs (so-called profit generators) in the pharmacy is a guarantee of the company's financial well-being.
Again, demand can be shaped by the location of the pharmacy. If there is a children's clinic nearby, the specialization may be the sale of medicines prescribed by pediatricians. Profits will also come from childcare products, baby food, diapers - parapharmaceutical products. And if there is a hospital nearby? It is obvious that ampoule preparations will be more in demand.
Step 4
The key issue is personnel. It is important not to be mistaken in choosing a pharmacy manager. The requirements must be strict: higher pharmaceutical education (pharmacist), refresher courses every five years, work experience - at least 3-5 years. The task of pharmacists-employees is to earn the trust of patients: competence, culture of communication. Pharmacy customers are generally unhealthy and irritable. The patience of the sellers, the sense of tact, and benevolence are important here. As for professional advice, this is an integral part of the pharmacists' work.
Step 5
The image of a pharmacy affects sales. It is made up of the quality of pharmaceutical products, the design of the premises, and thoughtful service. The work schedule of the pharmacy is also important for the consumer. Is yours comfortable?
Take the opportunity to improve service with a regular phone. Be ready to give a certificate of the availability of medicines, order goods from the warehouse upon a call from the client, etc. The phone number can be indicated on advertising leaflets, on medicine bags, on the forms of doctors of nearby clinics with which you have established cooperation. Many pharmacies include free blood pressure measurement, weighing, etc. in their service. "Advanced" pharmacies have their own sites - with all the potential opportunities that the Internet gives.
Step 6
To popularize your pharmacy, creatively use a variety of advertising methods: traditional information through various channels, promotions, sale of stocks of drugs at a discount, charitable events, discounts for socially vulnerable categories of consumers - pensioners, large families, disabled people, etc.
