An entrepreneur engaged in trade dreams that his goods do not lie on the shelves, but quickly find demand. But during the crisis, the financial situation of the population worsens. Accordingly, people are less likely to shop for non-essential goods. It would seem that those businessmen who sell clothes do not have to worry about this: they say, the crisis is a crisis, and every person needs not only to eat something, but also to wear something every day. However, the changed conditions force them to be especially careful when deciding which clothes are profitable to trade and which ones will almost certainly not be in demand.
Instructions
Step 1
The summer period of the year is approaching. What kind of clothing is worth trading so that it quickly finds demand and brings a profit to a businessman? Take a look at this question from the point of view of basic common sense. What kind of clothes will people most likely buy, even in conditions when their financial situation has become noticeably difficult? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with words such as "bad", "outdated", etc. That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreakers - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be quickly sold out.
Step 2
For reliability, it is worth offering customers about the same assortment as last season, of course, taking into account the fashion requirements, and if the product was quickly sold out last summer.
Step 3
As for expensive, especially exclusive, clothing - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such a product in the assortment should be minimized or abandoned altogether for some time until the financial situation improves steadily.
Step 4
What about children's clothes? On the one hand, loving parents in no way leave their baby without the necessary things, especially considering that in the summer babies spend a lot of time on the street. On the other hand, in a crisis period, as never before, the sad saying is true: "If I don't have time for fat, I would live to be!" Practice shows that during a crisis, parents are much more willing to accept used, but still quite normal, children's clothes from relatives, friends and acquaintances who have older children than to go to the store to buy. Therefore, focusing on the children's range is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.
