Any business requires not only constant investment of monetary assets to maintain and develop, but also to attract new participants. Newly arrived people have “no blurred eyes”, they ensure the birth of fresh ideas, approaches and methods, so it is important to involve them in the business. Without innovation, business invariably degrades, degenerates and fades away.
Instructions
Step 1
First, create a plan to attract people to the business. For example, consider an advertising campaign. People are wary of advertisements on poles and distribution of leaflets in the metro, so buy time on the radio, order an ad on TV, in the subway and public transport. Advertise where your target audience congregates - For example, a sports nutrition store needs to advertise in gyms, where you can find not only consumers of the products it sells, but athletic salespeople who serve as live advertising and can advise your customers.
Step 2
Second, offer the people you find a solution to the problem that torments them, and which participation in your business will help solve. A very common problem is the lack of funds, often due to the fact that, in general, the wages per unit of time are insufficient. Sometimes, in general, the payment is sufficient, but a person does not have enough time for himself and his loved ones, and this is depressing. And your business can offer better terms - higher pay and more convenient opening hours. The main thing is to convince the person that your company provides him with the best opportunities. The business itself does not attract people, they are attracted by the benefits for them that a new business can provide. This is often related to a person's values, and not necessarily just money and time. For example, a good female accountant might agree to work with your company if you give her the opportunity to do a lot of work at home and spend time with her children. She will work with you even for less pay so that she can take more care of her child. You need to learn to see the values of a person, finding out them in the process of communication, and find opportunities to offer a person exactly what he dreams of.
Step 3
Thirdly, you need a person to believe in himself, that he will cope and will be successful in your business. That business will give him the opportunity to improve his skills and grow personally. For example, organize trainings. Give the person an idea of the best personality traits that will help them become a great professional. If you help a person to believe in themselves, you can get an increase in their productivity several times. A boss who values business and personal qualities and knows how to support an employee is the dream of many employees.
