Without a good customer base, any business is doomed. There are many ways to attract new customers to your business. However, do not forget about the old ones, which may not be satisfied with the new order of cooperation with your organization.
Instructions
Step 1
Before you start attracting new customers to your business, familiarize yourself with the experience of competitors, consider all their pros and cons, and be sure to send notifications to old customers that you are starting to implement a new strategy.
Step 2
Review your previous customer acquisition experience. Choose the methods that, in your opinion, were the most effective. If your company has sufficient funds, hire a business coach so that he can teach your employees unconventional methods for building a client base.
Step 3
Think about whether the traditional ways of attracting customers (cold calls and massive advertising) are so good at the moment. If you still have not created your site or it is in a sharpened state, invite an experienced webmaster to help promote your products or servants on the Internet.
Step 4
Create a dispatch service to work with clients (at "8-800"). This method is especially effective if you are engaged in the provision of services or consumer goods. In addition, in those few seconds while a potential client is waiting for a connection with an operator, you can once again advertise your company.
Step 5
Invite experienced copywriters to come up with a new business proposal from your firm. You can distribute it together with the distribution of product samples to the addresses of potential customers or through the website.
Step 6
Completely re-equip your company headquarters. If possible, order sets of work clothes for your employees, so that customers can see that the company is really reliable and worth working with. If necessary, you can even revise the office hours by moving the start and end of the working day by one or two hours.
Step 7
Order a new batch of brochures, leaflets and business cards for your company from an advertising agency. Find out where and when the next exhibition of goods and services in the field in which you specialize will take place, and prepare for it properly, since it is at such events that you can find the most profitable clients.
