The basis for the development of any business is attracting new customers. The task is solved primarily by the dissemination of information about a new offer or service. For these purposes, advertising technologies use all known communication channels. From placement in major media (TV, Internet, print) and street advertising, to viral marketing. It all depends on the budget of the advertising campaign. The most effective way to get a huge audience for little money, and sometimes for free, is offered by the Internet.
Instructions
Step 1
To get started, develop an advertising proposal in accordance with the laws of marketing. It should be interesting (memorable), informative and useful. Try to compress your information into such a format, and you can quickly convey it to the addressee.
Step 2
Define your target audience - those who will really be interested in your offer. Find where your consumer "lives", what resources he uses, in what social networks he communicates, what he is looking for on the Internet. This specification will make advertising effective. Otherwise, "sparrow shooting" will turn out.
Step 3
Register in thematic communities, social networks, forums where it makes sense to post your message. Communicate, be interested in the life of project participants and you will find a response from interested people.
Create a free website, blog, with the ability to post full information about the offer, promote them, making them visible to search engines. Submit your information on message boards and thematic portals with free placement.
