Business is a risky process that brings many positive and negative aspects at the same time. Even a company that is experiencing serious hardships and losses can still seem to the founder (owner) to be his own child. But sometimes the sale of an enterprise can save the creator and stay afloat itself, only by changing hands. How do you sell a company?
Instructions
Step 1
Draw a portrait of potential buyers. Who can benefit from your company? Remember that it may be easier for an outside businessman to hire employees himself and create a system from scratch than to retrain your staff and instill in your company its corporate structure. Think about how a potential client can get added value at the expense of your firm.
Step 2
You need to get feedback from partners, customers. If you manage to confirm the reputation of the company, the sale can take place much faster and bring maximum profit.
Step 3
Tell your employees that you have made a decision to sell the company. Honesty will keep you warm after a breakup. Perhaps the best specialists will decide to continue working with you and move on to your new project shortly after the sale of the firm.
Step 4
Find potential buyers. They can be searched both through traditional sources (advertising in specialized magazines, advertisements for sale), and at conferences, investor conventions. A lot of potential buyers appear at meetings of state youth funds.
Step 5
If you find someone who needs your company, you need to convey the main message to him. How exactly will he be able to earn, what income you have already received, who works for you. All this, coupled with the reputation of the company and your connections, can lead to a sale. You should have answers to all questions, including the reasons for the sale. Honesty is the most important thing here - even a loss-making business can be of great value due to a well-thought-out structure and client base. All your words will be checked more than once - because the risks when buying a business are great.
