In a highly competitive market, the market resembles a raging sea. The more competitors there are, the fiercer the price battles. To not only survive, but also to receive the desired profit, you will need the skills of joint problem solving with colleagues.
Instructions
Step 1
Identify large and small market participants. You need to know the big ones in order to be guided by the prices and other conditions that they provide to buyers. Small ones will be needed to select future partners, because it is easier to survive together.
Step 2
Collect retail pricing information from major competitors. Don't be content with a cursory glance. The pricing policy of large companies sometimes implies the sale of goods at a price close to the cost price. This is done with the aim of attracting customers. And the profit is formed by selling other goods to the same buyers. Therefore, fix prices for the entire assortment that is present in your stores. Analyze information to capture the tactics of a major competitor.
Step 3
Write down the desired purchase prices for the item. To do this, imagine that you can set the same prices in the store as those of the major market players. Let a certain product cost 900 rubles in retail. Determine what the wholesale price should be in order for you to get the desired profit from the sale of the product. Compare the result with the wholesale price provided by the suppliers. Surely the goods have to be purchased at different prices - higher.
Step 4
Find out under what conditions the supplier can provide prices derived from previous analysis. Most likely, you will need to purchase large quantities that you cannot sell on time in order to settle with the supplier.
Step 5
Collaborate with smaller competitors for joint purchases at the right prices. Invite a sufficient number of partners to buy the required volumes from the supplier and receive favorable conditions. This way you can compete with large companies without allowing them to gain a price advantage.