Paintball has been a popular entertainment for many years. Paintball clubs have been around for a long time in large cities. However, before opening such a business in the province, it is worth assessing the potential profit and possible risks.
Marketing Analysis
The situation in each of the Russian regions can differ dramatically, so you can make a decision about the profitability of opening a paintball club only after a marketing analysis. Consider the composition and size of the population, determine the level and distribution of income. Conduct surveys among your target audience and try to identify the desire to play paintball. Try to analyze the main leisure activities, as well as opportunities for other outdoor activities in the region.
Income levels in most regions will not differ dramatically and, as a rule, is not a decisive factor. Often, people allocate money for entertainment, even with low earnings.
If, after a preliminary analysis, you find a favorable environment, try doing this business. However, in order for it to be profitable, it is necessary to take into account a number of peculiarities of working in the province.
Features of the discovery of paintball in the regions
One of the main advantages of opening paintball in the provinces is the ability to do so with minimal investment. In small settlements, as a rule, there are many places suitable for playing paintball: abandoned or sold at an extremely low price of buildings, forests, vacant areas not intended for agriculture.
In the capital and large cities, there is serious competition between dozens of paintball clubs, forcing business owners to offer all new additional services - from games at night to warm changing rooms with showers. In the provinces, especially at the initial stage, you can get by with only a basic set of club services in order to get profit and resources for further development.
To find out the demand for paintball in practice, open it on the basis of another place of leisure, for example, a camp site, an equestrian club, go-karting.
This method will not only help reduce costs, but will also help to better promote your business by reaching an existing audience.
Promotion of a paintball club in the province
Take your time to invest in high-cost advertising in small cities: try to attract the attention of your potential customers in less costly ways. Hang up advertisements in educational institutions, places where young people gather, and in manufacturing enterprises. Create publics on social networks, fill them with interesting materials and photos, and sign representatives of your target audience. Remember that word of mouth is very strong in the provinces, and a significant portion of clients will come to you on someone's recommendation. Respond to the wishes of the players, as dissatisfaction or negative impressions about your club will also quickly spread among the small population of provincial cities.
