Competition in the furniture market today is great, perhaps in every price segment. Correct positioning of the company, competent advertising promotion and additional services will help to best meet the needs of customers and significantly increase sales.
It is necessary
- - directories;
- - the Internet.
Instructions
Step 1
To increase furniture sales, you cannot do without high-quality advertising. These kinds of purchases are not made very often, so your company should be constantly heard. Develop a catchy advertisement and a striking slogan: as soon as a potential client wants to buy furniture, he involuntarily remembers your brand.
Step 2
Develop a customer loyalty program. Try to serve them as quickly as possible. Create a customer base so that later it will be more convenient to process customer data. A satisfied customer will definitely tell his friends and family about you, which will directly affect sales.
Step 3
Arrange furniture in the sales area in such a way that the buyer has a desire to purchase several items at once. For example, along with the bed - bedside tables, bedspreads, carpet, dressing table. If things are ideally matched in style, the client will be less sensitive to the price factor.
Step 4
Those goods that are not available in the trading floor should be presented in a quality catalog. On the one hand, the photos in it must correspond to reality. On the other hand, to create a beautiful "magazine" image.
Step 5
Forge partnerships and work closely with interior designers and renovation and furnishings companies. Such partners, under certain conditions, will be able to recommend you to their clients who are making repairs in an apartment or office. Likewise, you can get highly valued buyers looking to completely renovate furniture after renovation.
Step 6
Offer a range of value-added services to differentiate yourself from the competition. This can be free shipping, assembly, warranty service, replacement of components (this is especially true for children's and kitchens).
Step 7
Make a good website with as much information as possible. Provide basic furniture models, sizes, high-quality photos. A potential buyer will be able to select and consider everything remotely, and then he will probably turn to you.
