Merchandising is a system of actions, the purpose of which is to successfully sell goods through retail stores. Competent merchandising in a clothing store can largely determine the consumer's choice.
Instructions
Step 1
Start with the layout of the sales area. Competent merchandising involves organizing the entire retail space in such a way that the buyer has maximum access to the product in all its diversity. Conduct the zoning of product groups. Things can be laid out by categories: trousers, T-shirts, skirts, shirts, outerwear, or by functional style directions: denim wear, evening wear, office wear, etc.
Step 2
Provide for what is called a favorable "commodity neighborhood". If a person wants to buy new jeans, it is possible that they will need a new belt. Therefore, the rack with belts and belts should be placed next to the denim section.
Step 3
Highlight the priority areas of your store. Usually these are racks with hangers or shelves that the buyer sees right at the door of the store. In these places, it is necessary to place the most popular goods, the rotation of which should be regularly carried out in accordance with seasonal and fashion preferences. This product should interest a potential buyer, not let him go to competitors.
Step 4
Place things on racks with hangers in strict accordance with the indicated dimensions. The size designations themselves should also be clearly visible to visitors to your store. Avoid mixing different sizes in the same section, this will confuse buyers and may cause them legitimate dissatisfaction.
Step 5
Provide free flow of customer flows through the sales area. The rows should be wide enough so that several people can move freely in a row. The goods on the shelves should be at some distance from each other. There should be no hard-to-reach or poorly lit places in the store.
Step 6
Pay special attention to fitting rooms. They should be spacious and well lit. It is imperative to place a large mirror there, in which customers can see themselves from head to toe.
