There are many banks in Russia, between which there is fierce competition for clients - both legal entities and individuals. To win this fight, financial institutions must use a variety of marketing methods. Including to increase the total profit.
Instructions
Step 1
Decide what type of customer your bank will primarily target. Depending on this, develop lending and deposit programs. it is important that your financial institution has a proposal that is unique in the market and interesting to the target audience. These can be credit cards created with the assistance of some other large firms. An example of such marketing was the cooperation of a number of banks with airlines, which, when buying with cards, accrue bonuses to customers that are subject to further exchange for air tickets.
Step 2
Consider a policy for locating bank offices. Many banks working with individuals seek to locate their points of sale in shopping centers. However, it should be borne in mind that in this way it is desirable to attract people to obtain small commodity loans. With the distribution of cash loans in such offices, problems may arise with the presence of a large number of unsuitable clientele for the bank, who are not seriously disposed to repay the loan.
Step 3
Do market research. This way you can find out what products and services are missing in your area. Do not focus on lending and depositing only. An increasingly promising direction for banking is the management of individual investments. For example, a bank may begin to provide access to exchanges to trade stocks.
Step 4
Create and run an interesting and memorable advertising campaign. At the same time, try to somehow distinguish your bank from the general mass. For example, the tendency towards the end of the 2000s to advertise banking services using associations with food products can no longer attract the same audience attention as it did before.
