All banks offer lending services to the population. Interest rates for a given loan are practically the same everywhere, but some credit organizations attract a large number of clients, while others have a much smaller number of people who want to get a loan. This is due to the successful or not very successful work of specialists from the marketing department, who are assisted by professional analysts.
It is necessary
- - marketing department;
- - analysts department.
Instructions
Step 1
The success of any bank in successfully attracting a huge number of clients directly depends on the work of specialists in the field of analytics and marketing. Young, energetic, ambitious professionals with higher economic education, familiar with the latest world achievements in the field of marketing moves and credit market analysis, should work in this area. The more you encourage and reward the work of these specialists, the more paying clients will use your services.
Step 2
The most successful types of marketing are television, mail, telephone, advertising and one-time, timed to specific dates or national holidays, when potential customers are planning to make large purchases and willingly take short-term or long-term loans.
Step 3
A marketer should be able to enter into short negotiations, have intelligible speech and benevolent intonation, be able to quickly, without distraction, interest the interlocutor and have time to explain the advantages of lending in your banking structure within a few minutes.
Step 4
Several specialists must systematically cooperate with retail outlets, with real estate agencies. The rest will conduct planned advertising marketing, delivering timely announcements to the media, calling potential customers, and working closely with large businesses.
Step 5
The analyst department should carefully monitor the trends of profitable and timely launch of advertising campaigns with low interest rates on loans, monitor the work of competitors and promptly report any decrease or increase in interest rates on loans, develop new projects for successful advertising campaigns.
Step 6
To have regular customers who will only come to your bank for another loan, offer credit cards with interest-free lending terms, to solvent customers who have successfully repaid the first loan, lower interest rates, give prizes and gifts.
