People are getting used to shopping online, which reduces sales in brick-and-mortar stores. To increase sales, you can attract buyers with services that cannot be obtained through virtual shopping. Another way is to provide a service, thanks to which the advantages of orders through websites or catalogs are erased.
Instructions
Step 1
Bring new people to the store. To do this, use one or more products as price bait for a limited time. Additional marketing efforts should be directed towards promoting the value proposition. Flyers, brochures, and other methods borrowed from other stores can be used. It is important to train staff so that they offer related products or services along with a cheap product. By bringing in people from different neighborhoods every week, the promotions will look fresh, unrelenting. An additional flow of customers will lead to an increase in sales.
Step 2
Give people a reason to shop more. Psychological barriers arise before certain price thresholds. People tend to spend some amount of money that they consider acceptable. To increase the average purchase, you need good reasons, justifications. Come up with them for the buyer and just explain through sales consultants. This is what perfumery shops do: if a customer has won 2,700 rubles at the checkout, he is immediately offered to buy something else in order to cross the threshold of 3,000. For an additional choice, they provide a special discount or other interesting conditions. By achieving an increase in your average purchase, you will receive an increase in sales, even if you provide discounts for the item purchased additionally.
Step 3
Remind buyers of return visits. The more often they appear in the store, the greater the likelihood of repeat purchases. To develop a habit of visiting the store, you can think of something out of the ordinary. Some shops have well-equipped free playgrounds nearby. Mothers with children come for a walk, and at the same time buy toys, books and sweets. Consider how to simulate this technique for the target audience of your store. If it is possible to organize the movement of the necessary people nearby, new sales are guaranteed.
Step 4
Enter additional services. Gift departments offer customers free beautiful packaging, earning money from decoration materials. By analogy, you can introduce free services that provide additional income from related sales.
Step 5
Make price contrast. Place something so expensive in the store that hardly anyone will buy it. People will look and perceive regular prices as inexpensive against the background of such a product. This will help store visitors make purchasing decisions faster, which will also lead to increased volumes because people won't leave empty-handed.
