The name of the cooperative being created, be it consumer, agricultural, garage or credit, is its calling card and should distinguish it from the rest. In fact, naming, as the process of choosing a name for an enterprise is called, is an entire industry and is considered a marketing service. But you can try to name a cooperative yourself using simple rules.
Instructions
Step 1
At its core, a cooperative is a kind of association based on professional, functional, financial and other interests. It is created to achieve general economic and social goals that are associated with the satisfaction of material or other needs of its members. Therefore, in its name you can use words such as "Union", "Commonwealth", "Narodny", "United", "Our". These epithets will emphasize the essence of the partnership being created, its unifying character.
Step 2
Choose a name that evokes either neutral or positive emotions. Neutral include those that use geographic names associated with the location of the cooperative or its legal registration. The target audience will have positive emotions with the names, which will contain the words: "Perspective", "Correct", "True", "Own".
Step 3
In the name of the cooperative, you can also use words that relate to its activities: "Car enthusiast", "Cashier", "Kolosok", "Vegetable grower", "Summer resident". But before giving such a name, which literally lies “on the surface”, ask the tax registration authority if it is already occupied by another cooperative association. Check the uniqueness of the name. It can be ordered from a law office that specializes in this.
Step 4
Keep in mind that the name of the cooperative must in any case be checked to see if it is a trademark. For example, Sberbank has already managed to defend its exclusive right to the Sberbank trademark in court. This means that a consumer cooperative named, for example, "Savings Bank" or "Savings Credit Union" may be subject to claims from the largest credit institution in Russia. The precedents of court decisions in favor of Sberbank already exist, so it is better not to risk it and do without this controversial prefix in the name.
