Have you ever wondered why people blindly believe ads when they may be misleading about product quality? There are 5 advertising moves, thanks to which people trust advertising and begin to get interested in it.
Instructions
Step 1
Arrangement of pictures on the left and text on the right. When a brand starts advertising its product, it is important for them that the image is on the left and the text is on the right. This is explained by the fact that the human right hemisphere is responsible for image processing. And the brain perceives information for image processing in a mirror image. To process the image placed on the right side of the logo, he must first turn it over. By placing the image on the left, the person makes it easier for the brain and makes it less likely that 100 million neurons will focus on something else.
Step 2
Use ambiguous facial expressions in images. When looking at any faces, the brain begins to check the mental list of expressions it has encountered before. If he saw a smiling or angry face, then he immediately recognizes that the person is happy or, conversely, angry, and then moves on to something else. But an ambiguous facial expression forces the brain to examine the image more thoughtfully. For example, take the painting "Mona Liz". How many hours did people spend over the years trying to figure out what she was thinking?
Step 3
Principle: "the less, the better."
Everyone knows that the more advertising is bombarded on a person on the Internet, the less likely it is that someone will focus on it. With the advent of technologies that block ads, marketers have an urgent need to find a balance between ad revenue and content quality. Smart publishers are better at limiting ads, but will still increase their revenues because consumers are willing to put up with ads if they are on the site. The main thing is to have a little of it.
Step 4
Using rounded edges.
Over time, evolution has taught humanity that sharp and cutting objects can injure, so they should be avoided in all possible ways. According to this principle, sharp corners in the design make the user want to bypass these sites. You can see that the well-known company Apple has never used sharp corners in the design of its products. Round edges attract consumers instead of repelling them.
Step 5
"Rules one and a half." Sticky's research revealed that if a user watches an ad for one and a half seconds or more, he will probably remember this brand, and vice versa, if he spends one and a half or 1 second on advertising, then most likely he will not remember the brand that was advertised.
