The now popular type of business - advertising - requires knowledge of the formats and types of advertising agencies, taking into account the specifics of the region, and, most importantly, the ability to produce your own intellectual product. Then the advertising agency will be successful and will pay off in just a couple of months.
It is necessary
- - premises;
- - staff;
- - office equipment;
- - portfolio;
- - phone numbers;
- - the Internet.
Instructions
Step 1
Advertising only at first glance seems to be an easy task, in fact, mistakes in this type of business are unacceptable. To open an advertising agency, go through the usual business registration procedure and start looking for office space. The place for an advertising agency does not play a special role, however, it is desirable to make its appearance presentable.
Step 2
After choosing a room, buy office equipment - computers, scanners, printer, copier. Do not save on computers for designers and software in any case, otherwise the quality of the products can simply scare off potential customers.
Step 3
Consider what type of advertising you will specialize in. Usually advertising agencies are engaged in the creation of layouts, banners, logos, etc.
Step 4
Take care of running the Internet, multichannel phone numbers and creating a local network. And make the main emphasis, of course, on the employees: to begin with, you need two designers, several advertising managers, a creator, a marketer, an accountant and a director. If necessary and if there are large orders, you can attract freelancers. This is very convenient as it does not require additional staff costs.
Step 5
With advertising managers, conclude agreements on the interest for the attracted budgets and the amount of bonuses to motivate their work.
Step 6
If you are primarily engaged in the creation of corporate identity and advertising layouts, it is better to work only with freelancers, hiring a third-party accountant. Pay attention to promoting your services and building a portfolio. It is advisable to start with small and medium-sized businesses, since large companies are too tough for you. Make connections with media resources, in many cases advertising agencies receive interest from the media for attracting customers. Create a catalog of media carriers and their advertising rates.
