You can start a wedding business with a small investment. With the best of effort, the project can turn out to be quite profitable, despite the high competition in the wedding industry. The salon for newlyweds traditionally provides services for the organization, conduct and maintenance of weddings. To become noticeable already at the initial stage of starting your own business, you need to carefully plan everything.
Instructions
Step 1
Drawing up a competent business plan will help to work out all the details and trifles even before starting a business. If you have sufficient experience, try to think over the project yourself, if you have no experience - contact design bureaus, where you can buy a ready-made scheme for the economic development of production in the wedding industry. The degree of success of such a project is, in principle, assessed as high, since the number of clients of wedding salons is increasing from year to year, but adjusted for seasonality.
Step 2
Decide on the organizational and legal form - an individual entrepreneur or a joint stock company. At the initial stage, preference should be given to the first option, since this will greatly simplify accounting and allow you to save a lot on taxes. Moreover, the clients of wedding firms are mainly individuals, and therefore there is no need to complicate the form of legal relationships.
Step 3
Write a description of your future business. The wedding industry is quite extensive. For example, you intend to open a wedding salon to provide services to individuals for holding, accompanying weddings with everything necessary, from A to Z. Or your idea is to organize a studio for the rental of wedding dresses for the bride and groom. In the latter case, you will have to focus on this narrow direction. In the selected area, analyze the market for wedding services in your locality, giving it a complete and objective description. Evaluate all the pros and cons of competitors in order to be able to copy the best from them and take into account, not to repeat the shortcomings of their work.
Step 4
The next step is finding and organizing the premises. The best option is to acquire ownership or long-term lease of non-residential premises in a crowded area. If you are going to open a wedding salon with a full range of services, including selling a dress, organizing a banquet, renting a car, photo and video filming, toastmaster work, services of florists and stylists, etc., choose a room with an area of at least 100 square meters. This will allow placing all the required services in one place, will be convenient for customers, and will give weight in the eyes of potential consumers. Take care of the repair and decoration of the premises, divide it into zones. The interior decoration of a wedding salon should be distinguished by elegance and express the direction of the institution's activities.
Step 5
Think carefully about the structure of the services of the wedding venture. Consider as primary and secondary services:
- sale of clothes for newlyweds, - sale of basic wedding accessories, - selection and decoration of banquet facilities, - provision of wedding scenarios and services for the selection of toastmaster, - transport rental, - provision of photo and video services.
You can provide all types of services on your own, or become an intermediary for the final performers. In the latter case, you will work for a commission. Search for reliable suppliers and performers, conclude written agreements with them, in which you specify all the nuances and features of cooperation.
Step 6
Hire staff. The staff of the wedding salon will need to hire one or two salespeople, an accountant and someone else, depending on the narrowness of your business specialization (for example, a full-time operator-editor for providing video support for weddings or a hairdresser-make-up artist). As practice shows, according to the estimates of entrepreneurs who have been working in the wedding industry for a long time, as well as on the basis of financial calculations, we can conclude: the payback period of a wedding business is on average 2-5 years.
